

TYPES OF LISTINGS
There are several different types of listing contracts. The "Exclusive Right to Sell" is the most common. Your broker realtor will then be
willing to invest the time and money it takes to market and sell your home full time as they stand a chance of a payday. Some brokers will
only accept these types of listings. It isn't worthwhile for them to sign an Exclusive Agency agreement, because it leaves you with the
option of selling the house yourself at any time during the listing period—even after their marketing efforts are in full swing. The "exclusive
agency listing" is mostly used by people trying to sell their home by owner who are also willing to work with real estate agents. However,
agents will commit too much time or expense on a listing they are not assured of gaining a commission. The "open listing” gives a home
seller the right to can give out such listings to every agent who comes around with a single buyer. If their client buys your home, the agent
earns a commission. There is nothing exclusive about an open listing for that reason, no agent who accepts an open listing is going to
market your home or put it in the Multiple Listing Service. That is all an "open listing" is good for.
LISTING COMMISSION AND RELATED ISSUES
Are commissions negotiable? Yes, by law, you and your agent will negotiate and agree on the amount of the real estate commission. Be
careful as you will get what you pay for. When you agree to a commission with a listing agent, you should keep in mind that there are
usually two agents involved in most transactions. Most of the time, only part of the commission goes to the listing agent's company. The
other portion goes to the company representing the buyer.
Will your property be listed in the Multiple Listing Service? Being listed in the MLS expands your sales force. Every agent is invited to
bring potential buyers to your property. This larger supply of buyers effects your pricing power and the ability to sell your home more
quickly.
What is the co-broke commission and what will be the effect on the company representing the buyer? Since part of the commission
usually goes to the company representing the buyer, you may want to ask whether that portion of the commission offers the customary
amount. As mentioned above, the more agents that show your property, the more pricing power you have and the more quickly your
home will sell.
What is the effect on marketing? Very few properties are sold through advertising or open houses, but it does happen. Most often, those
ads generate calls from potential buyers or sellers, who end up as clients for real estate agents -- and you want agents to bring potential
buyers to your property. Advertising your property to other agents has a higher impact than direct advertising to consumers.
Will you be tied in to other services? A real estate company with bundled services has more income opportunity which may allow them to
offer lower prices. However, there are a few companies whose additional services are not priced competitively with opportunities you
can find on the open market. You should be sure to ask lots of questions and determine whether you are limited to certain choices or you
have the freedom to also explore the open market.
SHOULD I "STAGE" MY HOME
Each year, corporate North America spends billions on product and packaging design so why not your home so the answer is; to some
extent, absolutely. Appearance is critical, and it would be foolish to ignore this when selling your home. Some homes may need the
assistance of professionals, but most home can be staged by a thoughtful seller. You may not be able to change your home’s location or
floor plan, but you can do a lot to improve its appearance. The look and feel of your home generates a greater emotional response than
any other factor. Clean like you’ve never cleaned before. Pick up, straighten, unclutter, scrub, scour and dust. Fix everything, no matter
how insignificant it may appear. Present your home to get a wow” response from prospective buyers. Allow the buyers to imagine
themselves living in your home. The decision to buy a home is based on emotion, not logic. Prospective buyers want to try on your home
just like they would a new suit of clothes. Take down as many pictures and items that identify it as YOUR home. Lighting is critical so turn
on before showings . Pleasant aromas can enhance a showing.
ASK US FOR OUR CHECKLIST TO HELP YOU.
DO I NEED A LOCK BOX?
The primary purpose of a lock box is to facilitate showing your homes at a convenient time to the buyer’s agent. Our thought is that we do
not use them. In areas where the properties are located a fair distance from the listing realtors’ office or home, one can make a case. Our
properties are all on the Shoreline close to our offices, so rarely is there an excuse for not being able to make appointments. Second, for
security purposes, we feel that someone should be keeping on eye out. Thirdly, that is one of the key reasons you pay an agent – to show
off your house and to present it in a favorable light and yes that means literally too – turning on lights, answering any questions that might
arise.
There are so many more questions to ask i.e. disclosure, market conditions, finding a realistic price, closings, inspections
and my house etc. We will be happy to take the time to answer any and all questions you may have.